Set-up includes:
- initial strategy and consultation
- advanced keyword research (including negative keywords)
- competitive analysis
- account setups with one or more of the following: Google AdWords, Yahoo!
  Search Marketing, MSN adCenter
- ad copywriting
- landing page selections and recommendations
- creation of campaigns and ad groups
- setup of keywords, bids, and budgets
- geo-targeting (if applicable)
- work together with your staff to implement conversion-tracking codes

Monthly Management includes:
- daily monitoring of ads, keyword positions, bids, clicks, costs & conversions
- strategic bid management
- refining and testing creative ad text
- adding/deleting campaigns/ads/keywords as your product assortment changes
- changing ad text to reflect sales/seasonality/specials
- monthly reporting
- personal consultations as needed

New to Paid Search Marketing?

We can put together a proposal with suggested keywords, projected traffic volume, expected average cost-per-clicks (CPC), and a recommended budget and work with you on reaching your goals.

Already Running PPC Campaigns?

Are you already running PPC campaigns but are unsatisfied with their results?  Or maybe your search marketing program has gotten so large and time consuming that you’d like to outsource it to PPC experts?  We will perform keyword analysis, competitor analysis, website analysis, ad copy analysis, and more.  Sometimes changing the account structure can increase your quality score and lower your costs.  Sometimes keyword changes are needed (new keywords, synonyms, long-tail keywords, negative keywords).  We’ll test various ad copy.  Suggest a change to the landing page.  We’ll dig in and make any necessary changes.  But it doesn’t end there.  Search marketing programs don’t run themselves.  They need constant hands-on maintenance, testing, and improvement.  We’ve got the expertise to keep yours running smooth.