Alliance Search Marketing
We charge a one-time set-up fee as well as a monthly management flat fee that is determined by the size of your account (how many campaigns, keywords, etc). Pricing starts at $300 per month. We feel that the monthly flat fee is the most ethical way to charge and sets us apart from other agencies.
· Why not hourly? Many PPC Management companies charge by the hour and rack up more fees for copywriting, customer service, and support. Because of our flat fee, our customers know up front how much their bill will be at the end of the month. And they can rest assured that everything involved in managing their ppc campaigns is included in our monthly fee, from strategy, to daily maintenance, to reporting, to customer interaction. No surprises.
· Why not % of ad spend? What’s very popular now among search marketing agencies is to charge a monthly fee based on a percentage of advertising spend, usually 15%. So if you spend $10,000 with Google and $5,000 with Yahoo in a month, the agency would charge you $2,250 for their monthly fee. This goes against our strategy. Our goal isn’t for you to keep spending more and more on clicks. It’s not about the clicks. It’s not about high traffic. Our goals for you are quality traffic and conversions. By charging on a percentage basis, there is no incentive for agencies to increase sales while decreasing advertising spend.
· No long-term contracts. Many search marketing firms want you to sign a long-term contract (usually a minimum of 6 months or 12 months). We do not do this. We bill month by month and work hard for you knowing that you’ll stay with us if we provide results.
· No hard sell. Feel free to email us with any questions and the peace-of-mind that we don’t believe in the hard sell. Beware of companies that try to bully you into business.